10 Sharechat Advertising Mistakes to Avoid (To Get Conversions )

Picture this:

You have created engaging ad creatives; pour your heart and soul into it. Launched your campaign.

But, Getting minimal conversions! Sounds familiar? 

I know this pain, as I have spent over 1 crore in sharechat advertising and have learned how this platform works.

In this article,  I will share 10 common mistakes Sharechat advertisers make that lead to fewer conversions for their products and services.

10 Sharechat Advertising Mistakes to Avoid

You have got your advert creative ready, and your marketing campaign launched quickly.

But then it is nothing. Cost per conversion BOOM yourself. It may be a nightmare when your Sharechat advertising no longer yields the results you were hoping for.

Having spent over one crore on Sharechat advertising, I have seen it all. Here are 10 mistakes that Sharechat advertisers regularly make that could cost you higher CPP for generating sales and leads.

#1. Neglecting Audience Targeting 

Understanding the Diverse Regional User Demographics of Sharechat

Sharechat is unlike other advertising platforms; it houses a huge range of vocal, regional, and language-targeted customers. Sharechat has many audiences from different age groups, regions, hobbies, interests, etc.

It is a melting pot of cultures, languages and possibilities. If you do not target your target audience correctly, you throw darts in the dark.

What is the result? Wasted advertisement spending, poor conversion rate, and high cost per conversion.

So what is the restoration? First, outline your targeted audience’s understanding of the sharechat audience. Think about their age, gender, vicinity, pastimes and other demographics.

Sharechat focuses on diverse opportunities, so take advantage of them. A well-targeted ad makes it relatable to targeted users and drives higher conversions.

For example: 

You have created a Tamil ad creative for your product or services and launched the campaign targeting a Tamil language audience. Perfect? But what if your ad creative doesn’t make sense for people of Tamil language? Maybe you are selling something not needed for Tamil people, such as a Bengali literature book.

What I meant: Your product and service should always meet the needs of your target audience for better conversions.

#2. Overlooking Ad Creative

 Making Persuasive Visuals and Copy

You should agree with me: 

Sharechat and Moj is all about visual contents

Where people beings visit to see fascinating short videos. If your advert is not enticing, it will not grab attention. It is like having a billboard on an abandoned road where nobody will see it.

To avoid this error, the cognizance of growing desirable visuals. Use shiny colours, clean imagery and bold fonts. But do not forestall there.

The ad copy must be simple and attractive, and it should inform a tale, evoke emotion or clear up a problem. When you get the visuals and replicas properly, you will see great improvement in consumer engagement.

Yes, the first few seconds of your ad copy should grab buyers’ attention and give them a clear view of what problem your product or service is solving. Also, at the end of your ad, give a clear CTA, such as clicking on Order now to place your order.

#3. Ignoring Ad Placement Strategies

 Maximizing Visibility with Strategic Ad Placements

During my 1cr ad spends on sharechat, I tried all ad placement options like awareness, consideration and conversion.

And what I found.. 

For e-commerce website conversion, lead generation funnels work best with conversion objectives.

On the other side, if you run a brand awareness campaign, awareness and consideration both work well.

One problem: 

With a conversion campaign, you can track your event using sharechat pixel integration, whereas with another objective, you can not track the performance very well.

If you choose the wrong advertisement placement, you are setting yourself up for failure. Sharechat has extraordinary advertising options, such as vocal language, device, age group, etc.

If you do not pick strategically, your ads may get buried in a sea of content.

Sharechat offers native in-feed videos and images and carousel ad placement; what I have observed is that native in-feed short video ads work best for generating leads and sales.

The solution is to assess extraordinary advert placements to see which ones yield first-class outcomes. For example, feed advertisements are seen by a broader audience, even as reputable commercials can target specific organizations. Play around with exceptional combinations to discover the candy spot that drives the maximum conversions.

#4. Underestimating the Power of Localization

 Tailoring Ads to Regional Preferences and Languages

Localization is the name of the game sauce to a hit Sharechat advertising. Users on this platform recognize content that displays their local identity, whether through language, lifestyle, or way of life. If you ignore localization, your commercials might feel disconnected from the target market.

To avoid this mistake, tailor your ads to the areas you are focused on. Use local languages, references and emblems. It is like speaking my native tongue, and it immediately builds rapport.

Doing so may create a feeling of belonging, leading to higher engagement and conversions.

Reminder: 

I have tried multiple vernacular ads on the sharechat platform and found the language targeting below works best

• Hindi
• Tamil
• Telugu
• Kannada
• Marathi 
• Punjabi
• Haryanvi
• Assamese 
• Bengali

However, you can play with other languages, too, to find your winning ad copy. Remember, no one can tell which language will trigger your winning ad setup, so keep testing.

#5. Analyse Performance Metrics

 Leveraging Insights to Optimize Ad Performance

Let data speak:

Data is your satisfactory pal with regards to Sharechat advertising. You are missing valuable insights if you are no longer monitoring engagement metrics.

These metrics assist you in recognizing how well your ads are acting and where there is room for improvement. If you forget about them, you are driving with a blindfold on.

Track your campaign performance daily from the view insights section to understand which ad creatives are performing well and which are not. I suggest you give at least three days to judge a creative performance.

If you find a creative is not performing well or increasing overall cost per purchase, I suggest changing the creative or removing it from your campaign.

This will help you to optimize your campaigns and get better CPP.

Number don’t lie: 

Also, monitor metrics like click-on via fee (CTR), conversion rate, etc. These numbers will inform you what is working and what is no longer. Use them to make statistics and push decisions that boost your ad performance.

It is like having a GPS in your advert campaign, and it helps you navigate toward achievement.

#6. Neglecting A/B Testing

Iterating for Success with Continuous Testing

Refine, Test, Succeed:

Each test unveils a new opportunity. In the marketing sector, no person size suits all approaches. What works today might not be paintings tomorrow.

That is why A/B trying out is important. If you pass this step and lack treasured insight, that might substantially enhance your conversions.

Test the whole lot in ad creatives, headlines, captions, language targeting,  CTAs and even advert placements. Doing so will identify the handiest faction in your marketing campaign.

It is like tuning a guitar; you must look at exclusive strings to create an appropriate concord.

Note:

I prefer doing three types of testing: language level testing, ad creative level testing and campaign targeted cost per event bid testing. Keep testing with these matrics to find your winning campaign.

#7. Overlooking Call-to-Action (CTA) Optimization

 Encouraging Action with Clear and Compelling CTAs

I have observed. A winning CTA can increase or decrease your CTR by 20%. 

The Call to Action (CTA) is the gateway to conversions. If your CTA is vulnerable, unclear or buried inside the Ad, you may not get the consequences you hope for.

It is like having the avenue signal no one can examine, confusing and neglecting turns.

To repair this, ensure your CTA is clear and compelling. Use movement phrases like “Shop Now”, “Learn More”, “Get Started”, “Buy Now”, “Order Now”, “Get this Offer”, or “Download Now”, and place it wherein it is effortlessly visible and would not require scrolling. A properly placed and nicely worded CTA can make all of the difference in using conversions.

Here are a few things to keep in mind while writing your CTA

• It can offer tempting
• It should be clear and short
• Always make it action-oriented, like “Order Now”
• You can use first-person and an active voice like “I’M IN THIS EVENT.”
• You can try creating a sense of urgency like “Shop Now”, ” Grab it Now.” or “Get it Now”
• Free works are amazing; if you have a free trial, free giveaway, or offer, feel free to use it in CTA; this increases the CTR and conversion drastically.
• Use good colour combinations to grab users’ attention.

Lastly, keep testing different CTAs and see what works best for you.

#8. Focusing Solely on Sales Pitch

 Balancing Promotional Content with Value-Added Messaging

Adding Value, Building Trust:

Nobody likes being bombarded with sales pitches. Isn’t it?

If your ads are all approximately pushing merchandise, then the customers will track out faster than an awful commercial at some stage in a prime-time show. Sharechat customers want content that gives value but is not just a tough sell.

To avoid this error, just balance your promotional content with messaging that provides cost.

Share recommendations, insights or maybe humour. It is like presenting a free pattern before asking a person to buy the complete cake, and it builds trust and keeps customers engaged.

Note: I found influencer content or User-generated content does work pretty well on the sharechat ad platform. This also helps build trust for users and increases your conversions.

#9. Neglecting Post-Click Experience

 Ensuring Seamless Transition from Ad to Landing Page

Moreover, there is a common fact: The Landing web page is gradual when a user clicks on your poorly designed ad or does not align with the ad’s message.

Here, they leap. The submit click experience is simply as important as the advert itself. If it is not seamless now, then your conversions will go through.

To repair this, make sure your touchdown web page is optimized for speed and mobile responsiveness. Keep the design easy and the messaging steady along with your ad.

3 Key Elements of a Landing Page That Consistently Drive My Success

• Fast-loading landing page with minimalist design.
• Reviews with images and videos can boost your conversions.
• Checkout should be seamless and simple.

Also, make sure your advertisement promises meet your landing page content. Think of it as planning a perfect first date, where you want everything to go smoothly without awkward moments.

Simple mistakes on the landing page can ruin your entire conversion journey, even if you have created an awesome ad copy.

#10. Failure to Adapt and Innovate

 Staying Ahead of Trends and Algorithm Changes

Remember that advertising on Sharechat is like planting a garden. You need to nurture it, regulate it while it is vital, and be affected. With effort and time you will see the outcomes you desire.

Moreover, Sharechat is like any social media platform. What laboured final month may not be paintings this month? If you persist with old advertising strategies, your conversions will drop like a lead balloon.

It is important to stay ahead of traits, and algorithm transformations are crucial for sustained achievement.

So, how do you stay on things? Keep focusing on industry news that complies with Sharechat’s new updates and knows about new formats and techniques.

It is like riding a wave; if you do not live balanced and adaptable, you may be wiped out.

Note: I found testing inspiring and innovative ad creative ideas can help you to build your community on sharechat. Play with innovations and find new advertising angles with sharechat for optimal results.

In the End…

It’s alright to make mistakes, but not learning from them isn’t.

These 10 common mistakes made by new advertisers on sharechat; I have tried my best to mention them all. Now, it’s up to you to determine how to use this information and skyrocket your sales using sharechat ads.

Remember, marketing is all about trying and testing new strategies and finding your winning strategy.

I hope this article helped you to understand this untapped marketing platform better; let me know in the common section if you think I have missed out on any mistakes that beginner advertisers made using the sharechat ad platform.