My 1 Crore ShareChat Advertising Spend Case Study

Hello Marketers,

Do you want to start your sharechat advertising journey?

Then, this post will help you deeply understand how this ad platform works and how you can benefit from it for your sales & lead generation campaigns. 

In this article, I’ll present a sharechat ads case study detailing my investment of over 1 Crore in ShareChat advertising and the strategies I followed to achieve this scale.

The best part?

All of my sharechat advertising techniques are working GREAT right now.

So stay tuned till last because, at the end of this blog, I will give a secret trick to get 80% ad credit on your first three recharges on sharechat Ads Manager. 

Before we begin, I am sharing my sharechat dashboard screenshot where I have spent  Rs 1,03,72,602 in sharechat and got over 73,57,636 clicks with 0.25% CTR and 2,88,78,52,668 ad impressions.

Now that you have seen all my states let’s talk about actionable strategies that you can use to generate sales and leads for your website with Sharechat Ads.

Unravelling ShareChat Advertisement

Before I share my strategies, you should understand the sharechat platform and users of sharechat.

Sharechat is India’s only self-serve ad platform, with 325 million active monthly users and 165 million new content videos posted monthly.

Data shows it has over 280 billion monthly video views and an average user spends over 34 minutes using their app.

Sharechat and Moj together, has massive potential for vocal Indian users in the era of growing short video platforms like YouTube shorts and Instagram reels.

Sharechat has a unique audience who consume vernacular ads in regional Indian languages.

In India, Indic-language internet users are growing day by day, and sharechat, with the merger with MOJ short videos, offers content in over 15+ Indian languages.

The enormous regional user base presents significant possibilities for marketers to promote their brand or product to unexplored users through the Sharechat self-serve ad platform.

Who Benefits Most from ShareChat Advertising

If you have a product or service that can cater to the PAN India audience or have a regional advertising opportunity,

Then, the Sharechat advertising platform can do magic for you.

Sharechat ads are perfect for

• E-commerce
• Dropshipping
• Dropservicing
• D2C brand
• Marketing Agencies
• Telegram channel 
• Digital product selling

However, it is up to you how you can use this ad platform for your products and services.

My ₹1 Crore ShareChat Ad Journey: A Deep Dive!

You will agree with me,

Marketing platforms like Meta and Google ads are getting too congested these days.

Isn’t it?

When advertising your products or services, it’s hard to stand out in bursting red ocean markets.

Because of,

With too much competition and copycat marketers, I was burning money over these platforms selling highly competitive niche products.

Compared to other ad platforms, Sharechat is less crowded and has niche regional audiences from tiers 2, 3, and 4 cities, where people are more likely to buy trending products or services.

Being an opportunist marketer, I always look for the blue ocean advertising platforms where I can position my products and brand to new users faster.

Boldly Market Where Few Have Gone Before

It started with only Rs 10,000 ad top-up on the sharechat ad platform and was scaled to Rs 70,000 per day spent.

Step-By-Step Process I followed to Skyrocket My Sales

I am going to share the exact steps that I followed to scale my ad budget on the sharechat ad, I will also give some tips and tricks that you can apply to grow your sales to the next level.

Setup Your Sharechat Ad Campaign

Simply visit ads.sharechat.com and click on Get Started to start your onboarding process.

Add your basic information like Email ID. Mobile number, category of business

Complete your sign-up, and once your onboarding is done, you will land on the sharechat ads dashboard.

Now click on New Campaign to start creating your campaign.

Now, select your campaign object,

Here is a note 

I have tried Awareness, Consideration, and Conversion campaigns for sales and leads,

and I found that a CONVERSION campaign setup is a good choice to drive sales or lead generation.

So, I prefer going with a conversion as an objective.

However, marketing is all about experimenting and testing out new things.

You can try different objects to see if they work for your product or service.

Now add sharechat pixel code to your website for conversion tracking, it can be lead or sales.

Below is a video by sharechat officials to understand how you can do pixel integration.

Once you set your pixel, you can go ahead with other steps.

The next step is to select the ad format; sharechat offers the ad formats

Native In-feed Display

Well, this type of ad is a good option for someone who has good followers on sharechat and MOJ, it’s a retargeting campaign,

One can target their existing users using an image(1:1) format using this ad format.

Mostly, offers, deals, or coupon promotions to existing users do work for this.

Note: I tried this once when I grew over 100k followers on Moj and sharechat; this works well only with someone with good organic followers.

Native In-feed Video

This is my personal FAVOURITE

This format works for me every time I have used it.

This is more like placing your ads between short videos on sharechat ads well on the MOJ short video app.

If you have a good video ad creative or promotional reel to promote your product or service. This ad format does convert well. 

Remember: Sharechat is now merged with the MOJ app, so whatever ad you use will be on both platforms.

Interstitial

This is a bit different type of ad (I never tried),

Using this, one can place an image ad (9:16) when a user tries to exit the app.

I have never tried out this format of ads on Sharechat ads, but you can test and try using this.

Carousel Ad

This is another interesting ad format, where you can use multiple image (1:1) carousel just like Facebook carousel ad.

The image size is caped to 250kb,

I have tried this, and it works well for lead or call campaigns. However, I recommend people start with video ads as they attract and convert well.

Note: Always select the pixel code conversion source when setting up a conversion campaign.

Now that you have selected your ad format, I will guide you to the next step of setup. 

Sharechat offers two types of ad delivery methods, one is Targeted Cost another one is Maximum Delivery.

I have seen that targeted cost does work well, where maximum delivery consumes the budget even if it does not give proper results.

I would suggest you go with Targeted cost initially,then you can always test and try.

Next, the minimum daily budget should be at least Rs 500 when setting up a daily budget.

You can start your testing budget from Rs 500-Rs 2000

I try to use Rs 1000 to test a product or service. It’s up to your limit.

Set the target cost per install, which is whatever is suggested by sharechat. I have found the sharechat recommended TCPI does work; however, once you are scaling, you should try out with a different set of budgets. 

Note: Target cost per install is nothing but the cost per customer or lead acquisition.

Scheduling the ad campaign 

You can start the campaign immediately once the ad gets approved.

But, 

I suggest always schedule the campaign timing from midnight 12:00 AM and let it run throughout the day.

This gives sharechat enough time to deliver the ad to the right audience.

Set your ad frequency cap right.

The frequency cap is nothing but how often a sharechat ad will target single users.

I always set the frequency cap from 5 to 7 times per day or simply click the delete option and let sharechat decide the rest.

Let me explain why: 

As your video ad will display in between short videos, it’s always better to let that platform display it many times so that the user gets the attention and clicks on it.

Here is how you can set your target audience:

With sharechat ads, you can choose the age range of your target audience from a set of targeted audience age ranges.

The next step is to select the gender of your targeted audience,

It depends on your type of product. For example, if it is a skincare female-oriented product, selecting only a female audience is always a good choice,

Likewise, you can select an option according to your product or service.

Next is location targeting, where you can select your target audience location based on your target product.

Note: As I tried different things, I have observed that if you are running an e-commerce website or service for PAN India, not selecting any location allows sharechat to optimize your budget well and reduce Cost Per Purchase/Lead.

Then you have advanced targeting options, like device, device age, city tiers, network speed, and more,

I personally never used advanced targeting as suggested by Sharechat, not to use advanced targeting initially, as it restricts the Sharechat algorithm.

Once you have done this, move to the next step: adding creatives.

Once you click on add creatives, you have two options

• Add existing Creative (If you already have uploaded the ad creative)
• Add new Creative (If you want to add a new ad creative) 

Click on New Add Creative, and upload your Add Creative video/image

Now, you add a creative name to identify it later. Also, you have the option to disable comments and sharing,

Also, you can select a language from 15+ Indian languages, including Punjabi, Haryana, Rajasthani, Gujarati, Bengali, Tamil, Telugu, Kannada, Marathi and more. 

Remember,

While selecting the language, you will only target individuals using the sharechat app and moj app in that vocabulary, and it’s always better to add creativity to the language you have picked.

I prefer disabling the comment section and keeping the sharing option on.

If you have a product or service where people may ask questions over comments, I suggest you disable it and let people ask you questions over your landing page, call, or WhatsApp.

Now add a short caption, heading, and, most importantly, video subheading.

Note: Video sub-headline is a short description that will be shown extract above to your Call to action, so prefer using short and very catchy sub headline like the offer, Buy 1 Get 1 FREE, 70% Off Today,  Limited time offer, or you can use your product USP in short, like this also you can use emojis to draw audience attention to this.

The best thing?

Sharechat ads offer customized CTA text and Call-to-action buttons, such as Shop Now, Order Now, Learn More, Download Now, and Join Now. This works well for me, But you can always try different CTA to see what works for you.

Now select the CTA button colors; you can use colors like Green, Red, Yellow, Black, etc.

Choosing CTA button colors significantly increases your ad creative CTA; prefer choosing a color that people are likely to click more.

 

Next, you have to select Add your landing page URL, or if you’re running a call campaign, you can add a mobile number where users can connect with you.

 

Now,

You can select tracking URL or UTM parameters to track your campaign performance; it’s an option chosen; if you need this, you can add it, too. Make sure you have selected Use Same CTA for Moj.

That’s it!

You are ready to add your ideation and launch your first drive with sharechat ads.

Analyzing Results and ROAS

I have spent over 1 crore on sharechat ads and have generated over 7.3 crores of revenue for my E-commerce store. 

So, the approximate ROAS I have achieved is 7, which is fair ROAS when it comes to making a good profit out of it.

Above, you can see the total number of orders I have achieved is 1,35,502 with a single store over the last 12 months.

And I must confess 

This was a profitable ad spent for me. You can do the same.

My Success Strategies with ShareChat Advertising

Now, I will share the strategies and key points you need to keep in mind while advertising on sharechat.

I have followed the same steps to achieve this revue and ROAS.

Let’s dive deep now…

Use vernacular ad creatives

Look:

Sharechat has 15+ Indian languages, including Punjabi, Haryana, Rajasthani, Gujarati, Bengali, Tamil, Telugu, Kannada, Marathi and more. Utilizing this chance for creative expression and using the vocal Indian language can be profitable for you.

For example,

You have found a winning product already saturated in Facebook and Google ads but not in sharechat ads.

There are some products I have been selling for the last 12 months that are still profitable, as there is less competition in this space of Vocal advertising.

You can simply create various ads in vocal Indian languages and target them on sharechat. Add different launch voiceovers to your ad copy.

You can use platforms like Narakeet and more. You can simply search on Google to find one platform for text-to-speech in that particular language.

Takeaways: 

Try to add different variations of your ad in vocal language and test them.

Try and Test…

Whenever you launch a campaign Sharechat algorithm starts pushing it to its users. I have seen that it takes at least 3 days for the sharechat algorithm to understand which users are getting more converted.

That’s why,

I always give the campaign at least three days to optimize the results; even if you don’t find your winning ROAS, I would suggest stopping the ad and trying a variation of the ad or moving to the following product or service.

Also, Try creating different versions of your ad copy so that you can experiment with different methods to determine what works and what doesn’t.

Takeaways: 

Never judge your campaign based on a single-day performance; give it sufficient time to optimize.

Boost Your Sales with Short Video Ads

I have tried all ad formats, including images, carousels, and videos, and found short video ads (9:16) that work best on the ShareChat advertising platform.

Seconds Count, Stories Stay!

If you have a product or service, make a short video ad promoting your product or service. Try to tell your product or brand story to which users can relate.

Takeaways: 

• Video ads with faces perform better.
• The initial 5 seconds of your video should be attention-grabbing.
• Put only a little text at the bottom of your video ads.
• It’s essential to mention the offer or deal in your video, as this provides a direct message to the users and increases the likelihood of conversion.
• If you are running ad creative where you are promising or claiming something, always mention “MTPL is not responsible for any claims/results“; this will help you get approval quicker. 
• Use a vernacular voice-over if you are targeting a specific language. 
• Create a video in MP4 or MOV format with a ratio of 9:16. However, 16:9 and 3:4 ratios also work well. 
• Keep the caption under 50 to 60 characters.
• Also, upload the video under 3oMB, or You won’t be able to upload it to the platform. 

Nurture Your Natural Following Over Time

Organic sales?

Yes, you heard it right. 

The more time you spend on sharechat advertisements, the more followers and subscribers will grow on your sharechat and the Moj account.

This will increase your organic reach on both platforms, and your ad will perform better.

I have grown my Moj followers to 421k and got more than 11.3M likes and likes on the sharechat app.

As these are organic followers, even if I don’t run ads, I can generate sales these days by just posting videos on my MOJ account.

Isn’t it amazing? 

The trick to growing organic followers is to run quality ads that users like most, and followers will grow automatically with time.

Takeaways:

Cultivate Connections, Cultivate Success!

Post some organic content regularly to keep your followers updated and engaged with your account; this will help build trust and grow your delivery rate.

For example, you posted short videos about packing orders or videos of how you are delivering your services. This will gain the trust of followers.

ShareChat Ads vs. Meta Ads

OK, I know what you’re thinking:

Meta is BIGGER than Sharechat!

I agreed, but sharechat has captured a new Indian user base with vernacular content. , Moholla Tech Private Limited, which is the parent company of sharechat and Moj, holds the biggest Indian social platform with more than 325 Million monthly active users.

One more thing: 

Have you seen the data? These days, Tier 2 and 3,4 cities’ online purchases have grown more over metro cities.

Here is a screenshot of Google trend data for the keyword “Myntra”, one of the most popular clothing shopping destinations.

This shows the shopping trend of users has grown drastically in small cities compared to metros.

Sharechat Ads Vs. Meta Ads

Feature	Share Ads	Meta Ads
Target Audience	Vocal language targeting	Broad user base
Ad Formats	Short video ads	Banner, Video, Stories
Reach	ShareChat & MOJ	Facebook, Instagram
Interactivity	High engagement	Varied interaction
Analytics	Detailed insights	Robust data tracking
Cost	Competitive Pricing	Flexible budgeting
Competition	Less competition	Crowded ads platform
Support	Dedicated assistance	Online resources
Banning Issue	Minimal Account Bans	Frequent Account Bans
Users	Diverse user base	Extensive user base
New Users	Tier 2, 3, 4 City Audience	Wide-ranging audience
Saturated Users	New users are growing fast	A common issue on Facebook
Ads Approval	Easy to get approval	Strict Ad Policies

Add 10,000, Get 8,000 for FREE

Sounds amazing, right?

Yes,  I am allowing you to get 80% ad credit on your first 3 top-ups on sharechat ads, which means you will get less cost per purchase, and you can test your campaigns without wasting your money.

This offer is valid for a very limited time, and if you want to start your Sharechat advertising journey, you can avail yourself of this offer.

How do you get this? 

Use my referral code 99MSOCAQ when you sign up on the sharechat dashboard. You can use this referral code to avail of 80% FREE AD CREDIT when you do your first top-up on Sharechat.

It’s that simple! 

This will help you test your campaigns on sharechat and run experiments to see what’s working best for you.

In Short..

Sharechat ad platform is a great option to find new buyers for your product or services,

Experiment, Strategize, Succeed!

You have to play around with its features and test what strategies are working for you.

I have grown from zero to 7 crores of revenue within a year of advertising with Sharehat; you also can. 

Start your sharechat ad journey today, and skyrocket your sales.

I hope this article helped you to understand the sharechat ad network.

Do you have a question on your mind?

Ask me in the comment section; I will try to help you.